This article was originally published in the july 2018 issue of bookpage. The science of fresh orange juice blending vs juicing. Navel oranges can be juiced and then consumed right away. May 06, 2009 the leading orange juice companies such as tropicana owned by pepsico, minute maid and simply orange owned by cocacola, and floridas natural tell us many stories about orange juice. Whats more, its refreshingly easy, as you begin with a half gallon of freshly squeezed orange juice. Get book recommendations, fiction, poetry, and dispatches from the world of. What you dont know about orange juice, and her research on the orange juice. Put the flat lids in a saucepan of hot, but not boiling water on the stove. You can squeeze out the juice and allow it to sit for hours or days in the fridge, and it will still taste yummy.
Her scandalous tellall might seem like it had the potential for creating a juicegate, but the book came and went without putting much of a. If allowed to sit, the navle juice takes on a bitterness. Squeezed reveals that orange juice, with its image as a natural florida product, bears the fingerprints of chemists and is often shipped from south america. What you dont know about orange juice released today in paperbackreveals some other truths things werent always this way. I juiced 10 pounds of limes the day after i got this item, and i dont think the machine broke a sweat. My original plan for this book was to investigate the orange juice industrys effect on the biological diversity of the sweet orange, but the changing genetic. After the oranges are squeezed, the juice is stored in giant holding tanks and, critically, the oxygen is removed from them.
Its what we reach for to get a dose of vitamin c when we feel a cold coming on. Apr 27, 2010 those things are true, but alissa hamiltons book squeezed. Powerfully argued, deeply reported, and ultimately hopeful, it casts a bright, clarifying light on families struggling to thrive in an economy that holds too few options. Television commercials and marketing slogans portray this drink as. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued florida during most of the twentieth century and the armys need to provide vitamin c to troops overseas during world war ii. Fresh squeezed orange juice marked with florida citrus growers certification mark. Families today are squeezed on every sidefrom high child care costs and harsh employment policies to workplaces without paid family leave or even dependable and regular working hours. But actually, there is an important stage in between that is an open secret in the oj industry. Even this seemingly straightforward juice was perplexing. Orange juice in the morning can be both healthy and bad for you. Orange is a versatile fruit flavor and the more drinks you mix up, the more youll realize the importance of both the juice and the many orange liqueurs used in the bar. Carton juice is pasteurized at a high temperature over 190.
On the day that alexandria ocasiocortez accomplished her remarkable victory in the democratic primary. That essentially allows the liquid to keep for up to a year without spoiling but that liquid that we think of as orange. Orange juice is americas most popular juice, a breakfast staple with a sunny, wholesome image. How close is orange juice sold in stores to freshly squeezed. If that is not your thing you might not enjoy this book. Package labels tempt us with phrases like fresh squeezed and grove to glass and with images of oranges speared with straws. Freshly squeezed orange juice, on the other hand, offers the full range of benefits of a fresh fruit. Its perfect for the person who likes the bright, familiar flavor of orange, but doesnt do so well with the bite of marmalade.
Processed, commercial juices are full of elements that are detrimental to your wellbeing. Written in the spirit of barbara ehrenreich and jennifer senior, squeezed is an eyeopening pageturner. She looks at the early forces that propelled orange juice to prominence. Florida orange juice began in the early twentieth century, with an effort to increase citrus sales via the promotion of household juice extractors. We tastetested a few major brands of orange juice to try to find one that is simply the best buy. Orange juices withwithout flavor packs and pulpdissolving. The secret ingredient in your orange juice food renegade. Her scandalous tellall might seem like it had the potential for creating a juicegate, but the book came and went without putting much of a dent into the big juice guys.
Even brand names like simply orange and floridas natural. However, from concentrate and most not from concentrate orange juice undergo processes that. An authority on food labelling issues, hamilton has wrote articles for. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. Like barbara ehrenreichs nickel and dimed, squeezed is a thoughtful, enlightening and painful analysis of the evergrowing divide in the american economy. The leading orange juice companies such as tropicana owned by pepsico, minute maid and simply orange owned by cocacola, and floridas natural tell us many stories about orange juice. When her daughter was born, mounting day care and hospital costs forced quart and her husband. Coke engineers its orange juicewith an algorithm bloomberg. Gourmia gmj9970 large citrus juicer commercial grade press orange, grapefruit and lemon press juicing extracts maximum juice heavy duty cast iron base and handle non skid suction foot base. The pulp consists of the juice vesicles of the orange. The basic principle is the use of 1 pint total of freshly squeezed organic orange juice with distilled water, drank throughout the day. Pectin helps in digestion and also protects the mucous membranes of the colon by decreasing their exposure time to toxic substances.
Television commercials and marketing slogans portray this drink as unquestionably natural and healthy. After all the food companies who make it would love for us to believe that it is simply freshly. What you dont know about orange juice yale agrarian studies series. Orange juice sold in stores is either made from concentrate or if it is not made from concentrate something many manufacturers boast about it is made from reconstituted juice. Sad truth about not from concentrate orange juice youtube. The story in squeezed, about an industry that became so successful in deceiving the consumer that it may have killed its own market, is an important contribution to the annals of our everyday food and how. It is one of the best tropical drinks created to date. Because orange in itself has a lot of pectin which is a fiber. It recalls a classic orange marmalade, only without all those bits of peel. In this enlightening book, alissa hamilton explores the hidden history of orange juice. As detailed in several recent news reports many based on the book squeezed most orange juice products undergo a surprising amount of processing. Dec, 2018 orange juice is the most popular fruit juice worldwide and has long been a breakfast staple. Pure squeezed is the term manufacturers and marketers commonly use to describe notfromconcentrate orange juice. Thats why youll never buy pure navel orange juice in the stores.
Is freshly squeezed orange juice good for weight loss is freshly squeezed orange juice good for weight loss lowfodmapdietsamplerecipe. Put the two peeled oranges in the blender and then squeeze the two halves of the third orange in the blender. What alissa quart calls the failing middle class vortex is indeed a powerful force, growing stronger every day, as she knows from personal as well as professional experience. It follows the same type of content as in fast food nation but by a different author, except this book is about orange juice. Mar 25, 2014 the time has come to undress notfromconcentrate orange juice to see if it looks good naked. What you dont know about orange juicereleased today in paperbackreveals some other truths things werent always this way. When you buy freshly squeezed orange juice, youre getting the juice direct from harvesting, with no mixing and matching, so the color may change as the season goes on. An authority on food labelling issues, hamilton has wrote articles for various magazines, academic journals and online media sources. What you dont know about orange juicereleased today in paperbackreveals some. Use your juicer to make a quick, fresh, and delicious morning drink. In multilayered recipes, orange juice is often the key to finding that perfect balance between fruit and liquor.
Why is eating an orange better than drinking the squeezed. However storebought, packaged orange juice is made i. The dirty little secret behind pure squeezed orange juice. I enjoy reading books about all aspects of our food culture and environment. May 07, 2009 hamiltons purpose in writing squeezed is to make us see orange juice anew. Freshly squeezed orange juice tastes fresh naturally, and some.
Juice your citrus fruit and strain out the pulp if desired. I use 12 gallon 2 quart jars for grapefruit, quart jars for orange, and half pint for lemon juice. What you dont know about orange juice is about the orange juice industry and the practices used by companies in making it. Misunderstanding orange juice as a health drink the atlantic. What you dont know about orange juice, says most 100 percent notfromconcentrate oj is. Orange juice is the most popular fruit juice worldwide and has long been a breakfast staple. I kept stumbling over fcoj for frozen concentrated orange juice and nfc oj, not from concentrate orange juice. The exercise emphasized the elusiveness of orange juices identity, in whatever form it took. What you dont know about orange juice, sparked a series of classaction lawsuits in the u. If you want less pulp, use a hand juicer with a strainer. Yale university press author alissa hamilton fields questions from cbcs nancy wilson about her new book, squeezed. You may notice another difference with freshly squeezed juice.
The time has come to undress notfromconcentrate orange juice to see if it looks good naked. Hamiltons purpose in writing squeezed is to make us see orange juice anew. Fresh squeezed organic orange juice at blue moon stage. These juices have become increasingly popular since first entering the market in the 80s, and the reason is clear. Those things are true, but alissa hamiltons book squeezed. Without it, you cant make a screwdriver, a mimosa, or even a tequila sunrise. The orange juice fast has been brought back to the 21st century and improved by barefoot herbalist mh. May 12, 2009 freshly squeezed orange juice tastes fresh naturally, and some supermarkets do sell it. Portraying orange juice as practically freshsqueezed was now the primary pursuit of marketers, like this tropicana commercial with the enticing squeeze me a glass jingle. Often, flavor packs also known as flavor packets are mixed back into the juice after storage to restore flavor, and pulpdissolving enzymes such as pectinase may also be added to maintain a more consistent mix. How close is orange juice sold in stores to freshly. Waitrose 1 freshly squeezed orange juice with bits, 71100.
Lets start at the actual reason orange juice even separates. Is orange juice in the morning really healthy healthy blog. Is freshly squeezed orange juice good for weight loss. These rather stunning revelations come from alissa hamilton, who published the book squeezed. The book starts with the fascinating history of the orange industry in florida. Aug, 2009 alissa hamilton explains in her new book squeezed. Orange juice is a liquid extract of the orange tree fruit, produced by squeezing or reaming oranges. If orange juice isnt harmful, it also isnt what its portrayed to be. Freshly squeezed orange juice consists of roughly two components.